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Posted August 7, 2015

DALLAS, July 28, 2015 (GLOBE NEWSWIRE) — The proliferation of mobile devices and the explosion of social media is rapidly changing the way buyers and retailers connect and interact. Blue Calypso, Inc. (BCYP) (BCYPD), developer of mobile shopper engagement and social advocacy solutions, today announced a shopper marketing program in conjunction with Adventi Media, Inc., and Marketing Management, Inc. (MMI) that simplifies the shopping experience at participating Minyard Sun Fresh Market locations. The program includes weekly digital store circulars, product information, promotional offers, and rewards to shoppers’ mobile devices when they are in-store on the path-to-purchase.

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