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Posts Categorized: Merchandising Ideas

How fresh, frozen foods present an opportunity for cross-promotion

October 20, 2017

Food retailers can use cross-promotion to boost sales in the fresh and frozen sections through strategies including placing mobile freezers in the fresh department or using seasonal pairings to create an occasion for putting a display of fresh food in the frozen aisle, industry experts said. To avoid the challenges associated with the logistics of… Read more »

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When is Comes to Advertising, What is Key?

October 11, 2017

With the transformation of the advertising industry over the past several years, it’s important for advertisers to understand how the different levers of advertising affect sales so they can make better, more informed decisions about how to plan their campaigns. Full story

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Brands experiment with pop-ups to pull consumers out of their norm

April 5, 2017

For brands, attracting consumers’ attention in novel ways is increasingly crucial. As highlighted in Mintel’s 2017 North America Consumer Trend “The Echo Chamber of Secrets,” consumers are inadvertently becoming distanced from brands that are outside of their echo chambers, meaning that brands must extend into new channels in order to reach target audiences. Full story

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Study: 9 out of 10 shoppers use grocery coupons

March 22, 2017

The number of millennials who use the discounts is also on the rise, with 94% clipping or clicking to save on purchases, according to Valassis. The 2K17 Valassis® Coupon Intelligence Report “Influencing Consumers Along the Path to Purchase” provides detailed insight into how print, mobile and digital coupons and discounts impact the  consumer shopping journey—before,… Read more »

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