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Posts Categorized: Merchandising Ideas


Metrics That Matter

May 10, 2018

IRI’s latest Point of View, “Merchandising Strategy: Optimize In-Store Performance for Growth with Metrics that Matter,” demonstrates how CPG manufacturers and retailers use big data and analytics to drive successful in-store programs that win. IRI_MetricsThatMatter_POV

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Target gets on board for Google’s first voice coupon

April 11, 2018

Google is offering its first voice-activated coupon, which will give users $15 off their Target purchase when the purchase is made on Google Express via Google Assistant. The company partnered with Target on the pilot program to encourage awareness and use of its voice-ordering options. Full story

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Effectiveness of in-store demos a question in digital age

January 18, 2018

In-store demonstrations and sampling are a traditional way to boost sales, but it’s an open question as to whether they are as effective in the digital age, Gina Ashe of ThirdChannel writes. Employing representatives who can properly run and experiment with demos in order to collect data that will help drive sales is an important… Read more »

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How fresh, frozen foods present an opportunity for cross-promotion

October 20, 2017

Food retailers can use cross-promotion to boost sales in the fresh and frozen sections through strategies including placing mobile freezers in the fresh department or using seasonal pairings to create an occasion for putting a display of fresh food in the frozen aisle, industry experts said. To avoid the challenges associated with the logistics of… Read more »

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When is Comes to Advertising, What is Key?

October 11, 2017

With the transformation of the advertising industry over the past several years, it’s important for advertisers to understand how the different levers of advertising affect sales so they can make better, more informed decisions about how to plan their campaigns. Full story

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