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Posts Categorized: Category Insights

Bakery

October 10, 2018

Combined bakery — center-store and fresh bakery — racked up $32 billion in sales, though only reflecting 0.9 percent growth. Why has bakery lagged behind the food sector as a whole and well behind top-performing frozen and refrigerated sectors? And importantly, how can bakery brands and retailers turn the tide? Full story

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Juices

October 10, 2018

Drink your veggies,” “get juiced,” or “Mother Nature’s energy drink” are some of the catch phrases beverage marketers are using to make juice relevant to today’s consumers, many of whom have been avoiding packaged juices the past decade because of their inherent high-sugar content. Full story

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Baked Good Inclusions

October 10, 2018

Crunchy or gooey. Bright or bold. Sweet or salty. These are some of the many roles inclusions perform in baked foods when those little extras get folded into batters, layered between dough or sprinkled atop a donut. Full story

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Frozen Pizza

October 4, 2018

Global Frozen Pizza Market is expected to grow at a significant CAGR of 3.41% during the period 2017-2021, as the scope and its applications are rising enormously across the globe. Full story

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OTC Allergy Medication

October 4, 2018

Despite the annual arrival of common allergens, over-the-counter allergy medications have not experienced a corresponding lift in sales this season. In fact, sales have declined slightly. Full story

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From Lashes to Brows: Eye-opening Trends in Cosmetics

October 3, 2018

Nielsen research has found that three key macro trends are shaping the beauty industry. For health and beauty care brands and marketers, connecting with consumers requires understanding trends at a channel and category level. Full story

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Halloween candy

October 3, 2018

A new survey shows that total holiday spending will hit around $9 billion this year, with candy sales making up almost one-third of that.  Full story  

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Ready-to-drink Cold Coffee

September 26, 2018

As National Coffee Day (September 29) approaches this weekend, consumers are looking for options beyond their typical cup of joe in favor of ready-to-drink (RTD) varieties offering functional benefits. Full story  

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Sports Drinks

September 26, 2018

Move over isotonics and protein powders, the sports nutrition beverage market is growing as it evolves with specialized — and at times somewhat unconventional — products. Full story

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Protein

September 19, 2018

With a growing number of protein products appearing on shelves, do consumers know how much protein is in popular foods found across the store? Full story

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