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Posts Categorized: Category Insights

Suncare

December 11, 2018

A paper from IRI and Kline examines the different market dynamics and the role of e-commerce in sun care, including benchmarks for select sun screen brands and the expected outlook for the industry. IRI_Sunscreen

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Cheese

December 11, 2018

Cheese is the one category where alternatives have little power. It’s currently impossible to reproduce — or even come close to — the flavor, melt, mouthfeel and stretch of cheese. Consumers know it. Full story  

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Eggs

December 11, 2018

On restaurant menus and in packaged foods, eggs are on a roll. Among items slated to debut in 2019 are bars, chips and snack packs highlighting the egg as the hero ingredient. Full story

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Digestive Health

December 5, 2018

Digestive health is set to become a significant trend in 2019. Food manufacturers and ingredient suppliers are developing new products and expanding a marketplace that has been evolving during the past decade. What was once a category dominated by fiber and probiotic ingredients is now seeing prebiotics and fermented foods making inroads. Full story

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Meal Kits

December 5, 2018

Robust growth in the meal kit delivery market will come as the main players continually fine-tune their offerings to consumer preferences, according to a study by Packaged Facts. Full story

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Beverages

December 5, 2018

More traditional beverage categories faced increasing competition in 2018 as new products in forms such as cold-brew coffee and kombucha entered the market. Bottled water remained a category increasing in sales while other drinks seemed to blur into multiple categories. Full story

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Tuna

December 5, 2018

Consumer spending on canned tuna has been decreasing over the past several years, and producers are using creativity to bring shoppers back to their products. Brands such as Bumble Bee and StarKist are releasing premium items, new packaging formats and tuna-based snack kits to capture consumer attention. Full story

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Frozen Foods

November 29, 2018

The outlook for the frozen food category has gone from bleak to bright, from slipping sales to sales growth. The National Frozen & Refrigerated Foods Association, Harrisburg, Pa., this year pointed to evidence of growth in the frozen food category. Full story  

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Nutrition & Granola Bars

November 28, 2018

The origination of the mainstream bar category can be traced back to the 1970s, when General Mills, Inc., after recognizing that people were eating its Natural Valley Granola cereal as a snack, introduced a crunchy granola bar under the same name. Full story  

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Snack trends

November 28, 2018

There is no doubt that healthy snacking is trending, with emphasis on clean label, protein and veganism launches. According to Innova Market Insights, as snacks become healthier, more wholesome and satisfying, they are increasingly fulfilling the role of mini meals. Full story  

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